Providing Travelers with a “Home Away from Home” Vacation Rental

By SC Johnson Professional

There is a new travel mindset amid the new normal, and the pandemic forever changed how the public approaches travel. While nearly 50% of the U.S. is vaccinated, some travelers are not fully confident in traveling by aircraft or staying at hotels. However, after over a year of lockdowns and restrictions, travelers are itching to take socially-distanced vacations in vacation rentals..

Even in vacation rentals, guests still expect a higher level of cleanliness. In fact, a recent Harris Poll found that 71% of Americans say the vacation rental owner being transparent with their cleaning processes would have an impact on their decision to select a vacation rental property.[1] With this in mind, it’s important for vacation rental property owners to consider how to best accommodate guests in this new era.

Using Brands Guests Can Trust

Despite the economic set back brought on by the pandemic, consumers said they’d still prefer name brand products across many categories as opposed to private labels. For example, 61% said they’d choose name brand cleaning products.[2]  Similarly, 60% of Americans’ decision to select a vacation rental property would be impacted if the owners use well-known brands of cleaning products.[3]  SC Johnson Professional offers Windex®, Scrubbing Bubbles®, fantastik®, Drano®, Pledge®, RAID® and Mrs. Meyer’s® products for a complete rental property cleaning product portfolio with trusted brand names.

The Total Cleaning Experience

Using the right cleaning, sanitizing and disinfecting products coupled with a targeted cleaning program is key in helping to meet customer expectations. From general and deep cleaning to hand hygiene, vacation rental owners should consider the following best practices to help provide a hygienic and clean space for guests:

 

 

  • Utilize Display Materials: Nearly two-thirds of Americans (65%) say their decision to select a vacation rental property would be impacted by whether the property owners display materials that certify the unit has been cleaned using well-known brands. Displaying materials such as SC Johnson Professional’s surface care decals can provide reassurance that the rental was cleaned with proven formulations specially designed for surface care.

 

  • Stock hand hygiene products: According to the CDC, hand hygiene is one of the most effective ways to remove germs from hands and help prevent the spread of germs.[5] Keeping hand hygiene products that clean and soften hands, like Mrs. Meyer’s Hand Soaps, fully stocked can promote good hand washing habits and help reduce the spread of germs.

 

  • Use a cleaning checklist: With vacation rental owners experiencing quick turnover rates for new guests, it’s important to stay on top of your cleaning protocols. SC Johnson Professional can help ease some of the stress associated with cleaning by providing a cleaning protocol checklist and other resources. The cleaning protocol checklist outlines the steps for general cleaning, disinfecting and sanitizing and the finishing touches needed to meet cleaning expectations.

The Future of Travel

As travel resumes, more travelers will want the reassurance that their vacation rental has been cleaned and disinfected properly. SC Johnson Professional offers solutions and innovative brands that have established histories within all different types of properties. Using trusted brands and providing a total and targeted cleaning experience can help vacation rental owners meets the cleaning expectations in this new normal.

For more information about SC Johnson Professional vacation rental products and resources, visit https://vacationclean.scjp.com/

 


[1] This survey was conducted online within the United States by The Harris Poll on behalf of SC Johnson Professional between April 27-29, 2021 among 2,047 adults ages 18+.

[3] This survey was conducted online within the United States by The Harris Poll on behalf of SC Johnson Professional between April 27-29, 2021 among 2,047 adults ages 18+.

[4] ‡Staphylococcus aureus, Salmonella enterica, Pseudomonas aeruginosa, Streptococcus pyogenes, Rhinovirus Type 37 (common cold), Influenza A2/Hong Kong (Influenza)(H1N1) (flu) (virus), Influenza B

 

†Staphylococcus aureus, Enterobacter aerogenes, Escherichia coli, Salmonella enterica, Listeria monocytogenes, Streptococcus pyogenes.